In The Beginning
Before 1990, Australia lacked an organized herb-growing industry and locally produced herbal teas, relying instead on imported options. Determined to change this, Howard Rubin and Elle Fikke founded The Koala Tea Company. Their vision was to establish an Australian herb-growing industry and create locally made herbal teas.
Establishing an Australian Herb Growing Industry
Upon their arrival, Howard and Elle found interest among both small and large growers in cultivating herbs. They organized weekend seminars to teach the art of growing organic herbs, which led to the establishment of numerous herb farms. To support these growers further, Howard and Elle initiated an organic certification program, Organic Herb Growers of Australia, which gained government recognition.
To market these fresh herbs, they founded Herb Farms Australia. The company quickly grew, supplying both domestic and export markets. The rising interest from major herbal companies indicated it was the right time to launch the Koala Tea Company.
The First Koala Teas
With a reliable supply of herbs, Howard and Elle created a high-quality range of organic herbal teas designed to promote health and well-being, taste delicious, appeal to a wide audience, and be accessible to everyone. The first shipments were well-received, and as more customers discovered these unique Australian teas, demand grew.
Koala Tea Proves to Be a Popular Choice
Consistent and increasing sales of Koala Teas reflect the demand for organically grown herbal teas in Australia and worldwide. Distribution through national retail chains, health food stores, and gourmet food outlets established Koala Teas as a favorite among herbal tea enthusiasts. The brand also attracted interest from multinational tea companies.
Over the years, Koala Tea has received numerous local and national awards. Howard Rubin's induction into the Organic Hall of Fame is a testament to their pioneering efforts. However, the greatest reward for the Koala Tea team is the praise and satisfaction from their customers, for whom they continue to craft these exceptional teas.
A New Chapter
In recent years, Koala Tea began an exciting new chapter when Lucas and Margaux became the proud new owners. After spending ten wonderful years building their lives in Australia, they earned their Australian nationality and recognised the incredible potential of Koala Tea — Australia’s first certified organic tea.
With their three daughters, Lucas and Margaux bring fresh energy, vision, and deep respect for the brand’s heritage. Their mission is clear: to honour Koala Tea’s pioneering legacy while elevating its presence and recognition across Australia and beyond.
They are passionate about quality, authenticity, and making organic tea more accessible to Australian families. At the same time, they are committed to giving back — contributing financially to initiatives that protect and preserve Australia’s unique wildlife and natural environment.
Today, Koala Tea continues to blend tradition with innovation. Every cup reflects decades of organic expertise, carefully selected ingredients, and a genuine dedication to sustainability.
We invite you to explore our diverse range of blends, each crafted with care to bring the finest organic herbs to your cup. Join us in celebrating both the legacy and the future of Koala Tea — where quality is uncompromised and purpose is at the heart of everything we do.